How to make promotional posts on social media without sounding salesy
Have you ever sat down to write a sales or promotional post but been frozen into publishing paralysis because it felt so gross? Maybe you’ve decided you stick with the…
Equestrian Marketing Myths – Part One
Equestrian Marketing Myth #1 Images must be slick, shiny & skinny 🙄 Ladies, it’s time to embrace the unpolished. And here’s why. Social feeds are starting to look same, same,…
Beware of ‘Oozlum Bird’ Marketing
“Reels, reels, reels, show up, be consistent, post more, find groups, do lives, do polls…do the bloody hokey pokey”… You’ve probably seen this kind of advice flying around on how…
Why Influencer Marketing is the World’s Worst Idea
As you might have noticed, marketing wrecks most things. Like remember the good ol days, when your inbox was just filled with messages from friends, or when Instagram was all…
The Rise of The Entitled Customer (and what you can do about it)
The other day I finally figured it out…. This tired, bitter business owner figured out why online shoppers are getting more and more putrid in their old age & it…