“Reels, reels, reels, show up, be consistent, post more, find groups, do lives, do polls…do the bloody hokey pokey”…
You’ve probably seen this kind of advice flying around on how you to ‘fix’ your marketing and and not only is it appallingly advice…it’s probably going to give you a breakdown.
Here’s the thing… Your customers are humans. They’re probably quite smart and they don’t need you to bang them over the head with your brand 24 hours a day.
Now- I’m gonna let you in on a little secret… One of the first (and most unsavoury principles) of marketing is to prey on people’s weaknesses….
So when you see that kind of pushy, hustley “DO MORE!” advice… it’s nearly guaranteed to be coming from people that have skin in the game.
You know.. the ones.
They’re the self confessed gurus. The one’s selling courses or coaching where they parrot on about earning a ‘six figure income doing what they love’ 😩🙈
And so…in order to provide an income for themselves, they need to make you feel inadequate
Don’t be offended – it’s just how the whole thing works.
Unfortunately, regardless of whether you take the free courses, challenges or discovery calls – you’ll still always feel like you’re not doing enough.
And in moments of motivation you might spend hours or even days ramping up your social media…
You’ll put yourself ‘out there’ on reels, do weird dancing for no reason and rack your brains about what ‘behind the scenes’ stuff you can post (without showing the mess in the background)…
You’ll think to yourself “I’ve got this! I’ve put in the work – now I will sit back and wait for the riches to appear”
Only they don’t…
And that’s because instead of focusing on what your business does and what your customers really want – you became an Oozlum Bird (like old matey in the photo👆).
“Erm….WTF is an Oozlum Bird?”
I’m glad you asked.
It’s a mythical creature found in Australian folklore.
Legend has it that when this bird gets startled, it flies around frantically in ever decreasing circles, flapping faster and faster until it eventually disappears up it’s own bum hole.
So birds and bums aside… what can you do to ensure that you don’t get startled into behaving this way?
💡 Well the first step is to realise that marketing and social media are NOT the same thing.
And if you want help figuring it out, then the second step is to treat yourself to info taught by someone who’s the real deal.
I’ve created an easy to follow DIY system for people that want to take the mess out of their social media marketing.
Here’s what you’ll get from me:
I promise NEVER to bleat bullshit about earning huge money and living ‘the life of your dreams’…I’ll just give you an easy to follow formula so you can do your marketing in less than 30 mins a week.
It’s an effective and easy to follow method that will save you hours of frustration, staring at the screen and wondering what to post.
Sound tempting? It’s just $12 a week (and you can even get started with a free trial)…Find out more here.