The Ponease Scam #2 – The Fallout

Unsurprisingly, the shit really hit the fan after I published the first article about this.

And over the last week, I’ve had the absolute pleasure of listing 40 of my favourite fake profiles here and got to have some really fun messenger conversations with people.

And while the podcast is still a while away – I thought you might want to know what the fallout has been.

Ponease Ingredients

Since exposing the scam, the greatest concern for people has been what’s actually in it.

And finally, a few days ago, a list of ingredients was announced by Ponease.

It was at this time that we were introduced to the secret, missing ingredient called ‘rock mineral powder’

On that note- KER have reached out to advise that the mysterious ‘Edwards Stephen’ the Ponease advocate extraordinaire – does not now, and has not ever worked for Kentucky Equine Research.

Yikes… that must be awkward for someone 😳

Ponease Influencers

When it comes to some of the ‘real’ people associated with the brand, this is where it gets a bit gross.

Because many of Ponease’s brand ambassadors have doubled down with their support.

For example Stephen Pool Dressage’s horses apparently ‘feel fantastic’ after being on this rock mineral powder which is powder made from rocks….and I find that a bit weird.

But then again, I’ve been known to score a 2 in dressage… So there’s still a lot I have to learn about that sport.

Another avid supporter is a child influencer, who’s profile I can’t bring myself to share. She’s no doubt being scripted by her ‘Momager’ and it’s agonizing to watch.

What’s odd is none of these influencers seem to have done any due diligence on the product. They’ve got these audiences that they’re apparently grateful for.. but by way of return seem to be pushing an unproven, overpriced product down their throats.

Even with the obvious breach of consumer protection laws, you have to wonder what their other sponsoring brands would think about this.

Again.. it’s about that integrity isn’t it?

Ponease Distributors

Now to the international on-sellers.

And full disco here…The one I’m most irritated with is the the Australian supplier.

Her name is Annette Wilson and her business is called Applied Posture Riding.

Admittedly though, it’s personal… She’s been calling me a liar and stealing my images – so I can appreciate that it’s more a ‘me’ thing than a concern for the public.

However, you might find it interesting that Annette is one of the lucky few to see the scientific evidence relating to the rock mineral powder which is powder made from rocks.

So if you’re in Australia and looking to see where you can buy some Ponease… Pop over to her website where she is still pledging her support.

News from New Zealand is that Ponease has been shipped around the country with glued on labels – and at the time of writing – you can still buy 5L of Ulc FX for the princely sum of $535 🤷‍♀️

Over in the USA, the waters get a little murky because the distributor there is Pamela Wilson from Pamela Equestrian. Her connection to the Ponease Scamily goes waaaaay back so you can understand why she’s staying staunch.

Two days ago, I asked Pamela to confirm whether she still intended to continue selling the product. And while I didn’t get a response to the question, I DID get a notification that she was peering into my LinkedIn profile.

It was odd.. but hey, I’d probably do the same 🤣🤷‍♀️

And look, I do understand that these people have costs to recoup- because I’m in that boat too, remember.

But what I find troubling here, is that they’re doing that by perpetuating the deception and passing the problem onto their customers – instead sucking it up or piffing it back to Ponease to sort out.

Lorraine Hughes MSc & ‘Feeding Horses With Ulcers’ Group

Lorraine has finally made admissions (of sorts) that she has received ongoing commission for spruiking products in her supposedly impartial group.

Though she seems to insist that she only took payment from distributors -and never Ponease themselves.

But as you can see here, that’s just another lie.

But that’s all by the by.. because I noticed this morning exactly how enormous this lady’s bollocks are.

I mean, I know I’ve been lobbing some big grenades lately…. but sheesh, she’s made some very, VERY bold claims and I can only imagine, she must have some deep pockets to do so.

See, Kentucky Equine Research is a world leading equine nutrition and research organisation and they’re a big deal.

Actual research with actual scientists is what they do…

They use this knowledge – among other things – to create evidence backed products to improve the digestive health of horses.

However, according to Lorraine – a certified equine nutritionist and PhD Student (still listed on Hartpury University’s website) – the KER product Equishure is significantly inferior to another product she constantly spruiks.

This conversation went on and on this morning.. with Lorraine claming that Equishure is expensive and ‘doesn’t do much’ compared to the product she has a vested interest in.

And daaaaamn *deep whistles*… They’re some big shots fired 😳

Because not only is this woman spreading completely inaccurate information, she’s minimising the work of people that are legitimately advancing our understanding of equine nutrition.

Anyhoo, if there’s one big moral to this story – let it be this. Do your own research and look for evidence when it comes to the stuff you put in your horse’s mouth.

If you’re interested, I can do a follow up article to decipher supplement research and figure out what kind of evidence is worthwhile….I can speak with a few of these smart science folk and compile it into something that people like you and me can understand 😜

So if you think that will be helpful, let me know in the comments 👇

What’s next?

Aside from the podcast – I’m drawing a line through Ponease and once we’ve compiled a brief, the authorities can take it from there.

Next up, I’m at a crossroads – and this is where you come in…

I’ve been looking into a few other brands and with one in particular, I’ve found a chemtrail of collapsed companies, unpaid debts and general shit-stain behaviour by the people behind it.

But here’s the problem…

On the one hand, I very much care about where I spend my money and would never, knowingly support humans like that… but on the other hand, I’ve been described as toxic & dramatic for looking into it.

So this begs the question.

Is this something you would care about – or is it just getting petty?

Lately I’ve been giving a lot of thought about why people don’t speak up.. and why women in particular are told to be quiet and that it’s unpleasant to be outspoken.

But I’m ALSO recognising that I could have swung too far the other way…

Because let’s not forget, my current committee of daytime advisors all have four legs and a tail – so I could just be getting carried away and peering down a rabbit hole that’s of no actual interest or benefit to anyone else.

When it comes to horse feed & supplements – are you primarily interested in the products and products alone – or would you be interested to hear the stories about what’s behind the scenes?

In all honestly, half of me wouldn’t be sad if we were ‘one and done’ on the scammy supplement space. I could go back to cutting edge articles about dimply thighs and what it’s like eating shit in front of Lucinda Green (twice) 🤣

What do you reckon?

I value your opinion and won’t be butt-hurt either way. Please comment below or send me an email if you’d rather keep your thoughts more private.

Last but not least I would like to thank the team of behind the scenes sleuths who have assisted with bringing this story to light. The screenshotters, the secret group infiltrators and the sciencey stuff translators….

And my top secret, Scientific Geek Correspondent – especially to you 🙏

Your help has been invaluable and it would not have been possible to get this story out without you 🤗

The horse world is a better place for your efforts 🙏

With many thanks – Jemima & The Egg 🕵️‍♀️

P.S. I lied.

This was not the end 😳

See what happened when we unearthed their ‘secret’ scientific report in this article.